Today is a Special Day: CDM Media’s 10th Anniversary

Wow. It’s been an incredible ride. From early on I set the goal of being the number one company in the C-Suite marketing and demand generation space. It was a bold idea for what was a very new and somewhat unknown market. Through the ups and downs (and there have been plenty of both) there haven’t been many constants in my life—my family, location (Chicago/Hawaii/NYC), and strangely enough—you, the CDM Media community; EMPLOYEES, CUSTOMERS AND PARTNERS alike. From my first founding days at the company (when I was deeply in need of sleep, more bootstrap money and some outside reassurance that I was doing the right thing), to the incredible rush of sealing our first deal with a Fortune 500 client within 90 days of ‘opening the doors’, to becoming one of America’s fastest growing private companies’ just six short years later. It felt like the sky was the limit and the great thing from my perspective is, it still is! Even in the darkest hours of the past decade, when I’ve felt the most alone, dispondent and over-extended, you’ve been there too.

I get to see a lot of you in person at our office locations, summits and events around the world. But I also get to see you right here online—on LinkedIn, Twitter or through email. Your support, loyalty, empathy, and unwavering belief that CDM Media could and would do great things has been astonishing and a challenge that I constantly strive to meet.

People say that time flies, and I’ve learned that it certainly does when you don’t need look at the clock each day. I suppose in any way you look at it (3,652 days, 87,648 hours or 5,258,880 minutes) 10 years is a long time and I’ve just been lucky enough to be afforded that opportunity to be at CDM Media. Very few things in our lives or in the world last that long—the average tech startup struggles to make it to the two year marker! For that, I’m honored and humbled that you’ve stuck with us all that time, and I promise that in the decade ahead, CDM Media will deliver in the areas you need most by supporting team members, partnering with all of our customers and executing upon our plan. We will strive to be the best company you would wish to be associated with.

Whilst I reminisce about the past ten years today, I am thinking much more about CDM Media’s future. I believe whole-heartedly in our plan and in the market we serve. We believe in assisting with human connections that others find arduous and sometimes impossible. We aim to support our clients sales and marketing goals through the power of ‘face-to-face’ C-Suite marketing. To secure large enterprise clients, the good old handshake and two humans finding a common ground is here to stay AND so are we. We will strive to bring invaluable business connections together along with supreme content curation supported by the best thought-leaders in our industry, whilst delivering remarkable events and services that everyone can gain benefit from.

Thank you for the ten remarkable years of partnership, warmth, friendship and support. We have accomplished a lot together and I absolutely couldn’t have done it without you. But what matters most now is what we do next. As we move along that path, I hope you’ll keep holding us to high standards, and telling us when we’ve met your expectations and when we’ve let you down.

Thank you for helping make CDM Media a fantastic company now and for decades to come.

Here’s to the next 10 years: https://youtu.be/CAIaop-VSGM

With deep appreciation,

Glenn Willis

Why Tradeshows Rarely Work

Selling a complex solution to a Fortune 1000 Enterprise is extremely difficult. Whether you approach the enterprise sales dilemma from a marketing point of view or from a sales point of view, the process can be both long and frustrating. Over the past 10 years of being immersed in the enterprise B2B sales ecosystem, CDM Media has learned three key points:

  1. The sales cycle, from the first touch (by phone or email) to the contract signature, can be frustratingly long. Our research shows that the average length of a complex solution sale cycle ranges from 12-18 months.
  2. The idea that there is a single decision maker is truly a myth – they don’t exist.  Instead, on average, 5+ people need to approve a purchase of a new complex solution.
  3. Up to 50% of this lengthy sales cycle is spent working to get a face-to-face meeting with one of those 5+ decision makers.

This process has led to the short life cycles of those held most responsible for building a robust pipeline of highly qualified opportunities for the sales team.  Studies show that CMOs and VPs of Marketing have a corporate shelf life that is nearly half as long (or should I say short) as the rest of the C-suite.  In spite of myriad marketing automation tools, massive amounts of creative content, cold calling tools and techniques, account based marketing and the rise of social media marketing, the sales cycle is what it is — long.  And the sales cycle can be as long as the average tenure of a CMO — 18 months.

We have seen some try to solve this through meeting one of these 5+ Decision Makers at large B2B tradeshows or exhibitions, but these seem to rarely work.  What are the odds that a C-level decision maker is attending a tradeshow and even if they do, what are the odds they will drop by your booth and engage in a 30-minute detailed discussion?

While the numbers tell a story that can seem troubling there is a number that brings hope:

CDM Media Announces Partnership with Workforce Opportunity Forces

Next-Generation Nonprofit Joins CIO Summit Series

Chicago – July 12, 2017: CDM Media has announced Workforce Opportunity Services (WOS) as a featured partner of the CIO New York Summit (September 12, 2017), CIO Atlanta Summit (October 3, 2017), CIO New Jersey Summit (October 10, 2017) and CIO Dallas Summit (October 12, 2017).

WOS is a next-generation nonprofit organization that transforms early career professionals by cultivating their talents. By connecting leading companies with thousands of ready-to-work professionals who reflect diverse communities and customers, WOS sponsors upward mobility, professional success, financial independence, and lifelong learning. Their individualistic approach to training and educating potential employees provide veterans and underserved jobseekers with the tools they need to succeed, not only in their career path, but in life.

Launched at Columbia University in New York City, their scientifically-based program offers cutting-edge research and analytics in partnership with top-tier academic institutions. Since being founded in 2005, they have partnered with more than 50 corporations in 35+ locations across the U.S.

CDM Media is thrilled to partner with such a dedicated and all-encompassing organization.

To learn more about the WOS and their mission and services, visit http://www.wforce.org/.

To learn more about the summits WOS will be attending, visit:

CIO New York Summit: http://www.cionewyorksummit.com/

CIO Atlanta Summit: http://www.cioatlantasummit.com/

CIO New Jersey Summit: http://www.cionewjerseysummit.com/

CIO Dallas Summit: http://www.ciodallassummit.com/

CDM Media Turns 10!

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As we gear up for CDM Media’s 10 year anniversary as a company this July, our video editors sit down with Founder and CEO, Glenn Willis, to look at how focusing on creating an exciting and evolving company culture has shaped CDM media into what we have become today.

Watch the full video here.

To learn more about careers with CDM Media, visit our Careers page:  http://www.cdmmedia.com/careers.php 

Digital Transformation from TechTarget

As always, it has been a busy and exciting few months at CDM Media filled with new developments and a packed summit schedule! One such rousing event was the CIO Boston Summit that took place on April 25th at the Westin Copley Place. The concept of digital transformation and a CIO’s place in helping to facilitate and navigate their company through necessary changes and innovations in IT is a particularly relevant topic for any tech company. To give a deeper insight into this topic, one of our partners at the CIO Boston Summit, TechTarget sat down with Matt Griffiths, CIO at Stanley Black & Decker at the Boston Summit to discuss the challenges and advantages of the digital transformation journey.

Read the full article here: http://searchcio.techtarget.com/video/The-CIOs-role-in-ITs-digital-transformation-journey

Thiel Advisors, Inc. Chairman and Chief Advisor to MC CIO Manufacturing Summit

AAEAAQAAAAAAAAUkAAAAJDQ3NTcxYjA5LTBmMGQtNGNkYS04YTA1LTc0Zjc3ODU5MDdkYw Fred Thiel to MC and Speak at Vertical Summit

CDM Media is pleased to announce Fred Thiel, Chairman and Chief Advisor at Thiel Advisors, Inc. as MC and speaker for the CIO Manufacturing Summit on June 20th in New York, NY. The event will run alongside the CIO Retail Summit and the CMO Summit Series at Convene Conference Center (730 Third Avenue).

Thiel is a senior advisor to management teams, boards of directors, private equity and venture capital firms, and sits on private and public company boards. He is a respected expert and frequent speaker on the Internet of Things (IoT) and the digital transformations of companies and industries, providing deep technology industry expertise and strategic advice on transformational value creation – the process of generating growth and shareholder value.

Thiel has over 25 years of operating experience leading companies in the technology, data communications, Internet, M2M, automation, Big Data, digital media and software industries. He has repeatedly driven rapid growth and generated hundreds of millions of dollars in shareholder value. As a CEO, Thiel led companies through rapid growth to IPO, repositioned companies for high value exits to strategic and financial acquirers, led M&A and roll-up strategies, as well as successfully executed corporate turn-arounds and wind downs. Thiel is a frequent speaker and futurist in the areas of IoT, smart systems, collaborative and autonomous systems, artificial intelligence, inference engines, predictive analytics and Big Data.

Thiel attended classes at the Stockholm School of Economics and executive classes at Harvard Business School and is fluent in English, Spanish, Swedish and French. Thiel is a current member of WPO and former chapter chairman of the YPO California Coast chapter.

At the CIO Manufacturing Summit, Thiel will MC the event and lead a think tank on The Business Value of RFID Every Day. Takeaways from Thiel’s presentation will include:

  • The goal is to create an integrated data collection system that makes the most of your present business.
  • Check and double-check your information before many any critical business decisions.
  • Companies in all segments of the supply chain are proving the business value of RFID every day. A company can wisely use the capabilities of RFID to improve the accuracy, speed, and responsiveness of your entire business operation.

To learn more about the event and register today visit:

CIO Manufacturing Summit: http://www.ciomanufacturingsummit.com/

Cresa Vice President IT to Speak at CIO Boston Summit

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Gene Glekel to Lead Think Tank Discussion at Regional Summit

 

CDM Media is pleased to announce Gene Glekel, VP of IT at Cresa as our think tank speaker for the CIO Boston Summit on April 25 in Boston, MA. The event will run alongside the CISO Boston Summit and will take place at the Westin Copley Place.

As the national Director of Information Technology, Glekel is responsible for shaping and executing Cresa’s long-term strategy of applying a technology mix to maximize competitive advantages among 55 Cresa offices and over 850 employees. His direct responsibilities include overseeing formulation, planning, and daily operations of all network, messaging, telecommunications, datacenter operations, network security, and business continuity nationally.

Glekel has over 15 years of experience in the corporate IT operations field, having worked in prominent Boston area firms such as Putnam Investments, Boston Properties, and Eaton Vance.

In addition, he has co-founded several Technology Advisory and Strategic Consulting startups. Most recently, Glekel managed the Northeast Infrastructure Consulting group at RSM McGladrey, where he led a team of consultants specializing in advising mid-size firms on formulating, planning, and executing technology innovation strategies. Outside of his direct responsibilities at Cresa, Glekel is the Entrepreneur in Residence at RTP Ventures, a New York based technology Venture Capital fund. Gene holds a B.S. in Economics, and an MBA with a focus on Entrepreneurship from Babson College.

At the CIO Boston Summit, Glekel will lead a think tank discussion on “Avoiding ERM for the Sake of ERM”. During this discussion Glekel will look at:

  • ERM is a way of life, not a one-time effort and the only way to value is to come to that realization early.
  • To be successful, an ERM deployment must be sponsored from the top and have the involvement of every level and every department.
  • Even though ERM initiatives are all-encompassing it’s best to start small; trying to boil the ocean is the surest way to failure and loss of good will and buy-in.

To learn more about the event and register today visit:

CIO Boston Summit: http://www.ciobostonsummit.com/

Stanley Black & Decker Chief Information Officer to Keynote at CIO Boston Summit

 Matt Griffiths to Lead as Keynote Presenter at Regional Summit

CDM Media is pleased to announce Matt Griffiths, CIO at Stanley Black & Decker as a keynote speaker for the CIO Boston Summit on April 25 in Boston, MA. The event will run alongside the CISO Boston Summit and will take place at the Westin Copley Place.

An innovative, results-focused technology leader with a track record of driving enterprise-wide transformational business processes, systems and cultural change across diverse groups and geographies, Griffiths has 18 years of enterprise experience in leading Software Development, Enterprise Architecture, Business Process Management, Infrastructure Operations Data Center, and Cloud Engineering organizations to enable technology solutions that facilitate disruptive business change.

Griffiths builds rewarding work environments for global teams to grow, thrive and deliver transformational results in support of organizational goals. Throughout his impressive career, he has implemented rigorous project management discipline to improve on-time project delivery by 70% across a $45M project portfolio, a 20% reduction in production incidents with 98% resolved within SLA, along with a 10% reduction in baseline resources through automation and environment clean-up. He was also honored by CIO.com in the 2016 CIO 100 Awards.

At the CIO Boston Summit, Griffiths will lead a keynote presentation on “The Future of the CIO in the Coming Digital Economy”. During this presentation, he will discuss:

  • Change is, if not already here, certainly coming and the CIOs who don’t prepare for the change may not like the results when it arrives.
  • Digital transformation is all about connecting enterprise systems to information technology to drive productivity and performance improvements.
  • Be prepared to tackle the tasks that no-one wants to do, but everyone needs done; establish relevance to cultivate importance

To learn more about the event and register today visit:

CIO Boston Summit: http://www.ciobostonsummit.com/

Costco EVP & CIO to Keynote at Seattle Summit

 paul_moulton_477Paul Moulton to Lead as Keynote Presenter at Regional Summit

CDM Media is pleased to announce Paul Moulton, EVP & CIO of Costco Wholesale, as a keynote speaker for the CIO Seattle Summit on June 13th in Seattle, Washington. The event will run alongside our CISO Seattle Summit. Moulton is the executive vice president, CIO of Costco Wholesale where he directs all technology and information systems for Costco worldwide. He has been with Costco for over 25 years and has served on the company’s executive committee for 18 years.

Prior to his current role with Costco, Moulton held the following positions at the company: Executive Vice President, Real Estate Development, Executive Vice President, Marketing, Membership and Ecommerce, Senior Vice President, Information Technology, Senior Vice President, COO Costco Asia, Senior Vice President, COO Costco Europe, and Vice President, Finance and Corporate Treasurer. Moulton has also worked in operations for Target Stores, Fed Mart Stores and Safeway Stores. He is currently the chairman of the board of directors of Heritage University, and University of Washington Mr. Moulton received a business degree from the University of San Diego.

At the Seattle Summit, Moulton will lead a keynote presentation on “Retail Readiness for Blockchain Adoption.” Takeaways from the presentation will include:

  • Blockchain adoption is still nascent but growing, can you afford to wait to be late to the game?
  • Blockchain is about far more than simply adopting Bitcoin as a payment mechanism but any blockchain conversation must include a Bitcoin discussion.
  • Understanding use cases for distributed ledger, as well as their technical limitations, is the key to making educated adoption decisions.

To learn more about the event and register today visit:

Summit: http://www.cioseattlesummit.com/agenda

 

 

Borderless Cyber USA Conference

CDM Media iAd-CDMs pleased to invite you to attend the Borderless Cyber USA Conference, which will bring together senior level security executives across many domains to explore ways to change the economics of computer network defense. The conference will take place at the historic U.S. Customs House in lower Manhattan on 21-22 June.

Receive an extra $100 off the corporate rate. Use the discount code “CDM” when registering. Special government rates and Early Bird savings are also available.

Registration fee for readers using the code:  $295 before 28 April; $495 after.

This will be the fourth in the international series of Borderless Cyber conferences hosted by the OASIS nonprofit standards consortium (home of STIX and TAXII). Previous Borderless Cyber events were held in partnership with The World Bank in Washington, D.C., with the European Parliament in Brussels, and with Keio University in Tokyo.

C-level executives and directors of threat intelligence, incident response, risk, and audit will come away from Borderless Cyber with actionable insights on how to better evaluate and defend their cyber practices. Speakers include C-level executives from Wells Fargo, Aetna, DHS, U.S. Bank, ITU, and KPN Telecom, as well as U.S Presidential Advisors, industry analysts, and other experts.

The event will also reveal high-level updates on the STIX, TAXII, and CSAF standards initiatives through live use case studies and demos from Anomali, IBM, NC4, EclecticIQ, LookingGlass, and others.

For more information or to register for the conference, please visit the conference website.

This post comes courtesy from one of CDM Media’s trusted partners. Whether it be an industry association or a news outlet, our partners provide a fresh perspective on trending topics in innovation. The Organization for the Advancement of Structured Information Standards (OASIS) is a nonprofit consortium that drives the development, convergence and adoption of open standards for the global information society. OASIS promotes industry consensus and produces worldwide standards for security, Internet of Things, cloud computing, energy, content technologies, emergency management, and other areas. For more information, visit https://www.oasis-open.org/.