CDM Media Turns Eight: Joe Macdonald

As we gear up to celebrate CDM Media’s eighth anniversary, we’re sharing interviews with our longest tenured employees about their fondest and funniest memories and what CDM Media means to them (with classic photos, of course). Hope you enjoy.

Joe Macdonald

Tell us about your role at CDM Media. 

My role is very complex but rarely understood. I am a storyteller and the first audience for CDM’s video strategy. I sculpt, slice, shave, and trim. I decide when to reorder, when to add time, when to take it away, when to tighten and when to let it breathe. I try to impose form, structure and logic to enhance the performance of others whilst also correcting their mistakes. What I choose to take away is just as important as what I choose to keep. Through hundreds of creative, selective, structural decisions and from hours of raw material, I create excitement for the CDM brand. The less you notice the intricacies of my work, the more successful I have been!

Why did you join CDM Media? How many years have you been on board? 

I have been with CDM for 7 years. I have always preferred to work in a small startup environment where you get to know everyone personally and also you get to see how your work ultimately effects the business. Compared to a typical large corporate environment where you just become a number.

How has CDM Media impacted your career?

Simply put, CDM has really made me more confident when tackling new projects and dealing with really high up executives.

Do you have a most memorable experience?

I believe this took place in either 2009 or 2010, I was living in Hawaii and we were coming up on the holiday break and I was getting a lot of pressure from my family to fly back to Virginia for the holidays. During that time, gas prices were getting out of control and unfortunately airline tickets at that time were 2-3x the normal cost to fly, which was no bueno for me. Long story short, CDM picked up the cost for my ticket and I got to spend the holidays with my family.

What is your favorite thing about working at CDM Media?

The people!

If CDM Media were a person, what would you buy as an anniversary present? 

Not of an actual item, but whatever it is, it would have to be a really really loud florescent color

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