Successful CIO Healthcare Summit!

The team returned to Honolulu this week from a successful CIO Healthcare Summit in Scottsdale, Arizona, and we’d like to extend a special thank you to all of the delegates and sponsors who participated in the event!

Pictures of the event can be found on our  Flickr page: http://www.flickr.com/photos/cdmmediaevents/

Highlights from this year’s agenda included: 

  • Dr. Charles Kennedy’s, VP Health IT, Wellpoint, National Health IT Policy Committee,keynote on the HITECH Act
  • The CIO Executive Visions Panels on improving patient care, moderated by Jack Santos, CIO Executive Strategist, Burton Group 
  • Steve Aylward’s, GM, Health & Life Sciences, Microsoft, presentation on solutions and technologies that enable better care and outcomes

The CIO Executive Think-tank sessions, which were new to this year’s summit agenda, allowed executives to have candid conversations  in a roundtable, sponsor-free environment. With no pre-determined discussion topics, executives were able to guide the conversation around the issues that were most important to them and their organizations. 

The next CIO Healthcare Summit will be held December 12-15, 2010. If you’re interested in participating in the event, please contact Nick Backhouse, Event Director, CIO Healthcare Summit at 808-694-3600 or nick.backhouse@cdmmedia.com.

6 Event Marketing Tips

As I mentioned in a previous post, more C-level executives are participating in industry events, including CIOs. This begs the question, how can I make sure that my company or products stand out from the crowd? Here’s a few ideas to get you started:

  • If you have time, read the latest industry news on the morning of the event. It will provide you with good icebreakers to use throughout the day. This article from the Harvard Business Review provides great tips on how to break into a group conversation gracefully. 
  • Write and practice targeted elevator speeches so that you can quickly and easily sum up your company’s products in 30 seconds or less. Targeted speeches ensure that you are addressing each individual’s interests.
  • Stand out—in a tasteful, professional way. Wear something brightly colored, give compliments or perform a kind gesture. That way, when you connect with attendees outside of the event, they’ll be more apt to remember you and, perhaps, more open to having a conversation.
  • Make sure the giveaways you hand out at the event speak to your audience. If you’re targeting nurses, print your company’s name on a watch or shoe inserts. Give universal charging hubs to technology professionals. While branded pens and stationary are useful and safe choice, sometimes it’s better to be unique.
  • If you connected well with a potential buyer, consider sending them a hand written note instead of an email. Send it out on the last day of the event so it’s waiting on his/her desk when he/she returns to the office.
  • If you’re involved in social media, connect with the individuals you meet within a few days of the event. This opens up another channel of communication.

What event marketing techniques do you use? Share them below!

C-level Executives Participating in More Industry Events

According to a recent Weber Shandwick study, “CEO participation at top-tier events nearly doubled since 2007.” Participation by CIOs and other C-level executives increased 40 percent since the same year.

The study looked at the number of CEO and C-suite participants from the top 50 most admired companies, as named by Fortune, at 22 conferences.

While this increase was mainly attributed to CEOs from the financial sector, it is still telling that, even during an economic downturn, executives are making a point to distribute content, give presentations and network with their peers. In other words, they are working to keep their company visible among their colleagues.

In addition, executives are also becoming more visible to the public via social networking sites. According to a recent NFI Research study, executives are embracing LinkedIn, blogs and Facebook for business purposes. In fact, 86 percent of surveyed executives from large companies were utilizing LinkedIn.

As we enter into 2010, one can only assume that this trend towards increased visibility will continue as markets are tighter and more competitive, and there is less money to go around. 

What events will you be participating in during 2010?

CDM Media's 2010 Event Schedule

Clear your calendars…announcing CDM Media’s 2010 event schedule:

 CIO Utilities Summit—April 18-21

CIO Healthcare Summit—May 9-12

CIO Government Summit—May 23-26

CIO Finance Summit—August 29-September 1

CIO Summit—September 19-22

CTO Telecom Summit—October 3-6

CIO Insurance Summit—October 17-20

CIO Education Summit—November 7-10

Information on becoming a summit delegate can be found on each event’s site. 

If you’re interested in sponsoring a CDM Media event, check out the CIO Summits site for more information. 

And a big thank you to all of the delegates and sponsors who made CDM Media’s 2009 events a huge success! We look forward to working with you in 2010.