As I mentioned in a previous post, more C-level executives are participating in industry events, including CIOs. This begs the question, how can I make sure that my company or products stand out from the crowd? Here’s a few ideas to get you started:
- If you have time, read the latest industry news on the morning of the event. It will provide you with good icebreakers to use throughout the day. This article from the Harvard Business Review provides great tips on how to break into a group conversation gracefully.
- Write and practice targeted elevator speeches so that you can quickly and easily sum up your company’s products in 30 seconds or less. Targeted speeches ensure that you are addressing each individual’s interests.
- Stand out—in a tasteful, professional way. Wear something brightly colored, give compliments or perform a kind gesture. That way, when you connect with attendees outside of the event, they’ll be more apt to remember you and, perhaps, more open to having a conversation.
- Make sure the giveaways you hand out at the event speak to your audience. If you’re targeting nurses, print your company’s name on a watch or shoe inserts. Give universal charging hubs to technology professionals. While branded pens and stationary are useful and safe choice, sometimes it’s better to be unique.
- If you connected well with a potential buyer, consider sending them a hand written note instead of an email. Send it out on the last day of the event so it’s waiting on his/her desk when he/she returns to the office.
- If you’re involved in social media, connect with the individuals you meet within a few days of the event. This opens up another channel of communication.
What event marketing techniques do you use? Share them below!