According to a recent Weber Shandwick study, “CEO participation at top-tier events nearly doubled since 2007.” Participation by CIOs and other C-level executives increased 40 percent since the same year.
While this increase was mainly attributed to CEOs from the financial sector, it is still telling that, even during an economic downturn, executives are making a point to distribute content, give presentations and network with their peers. In other words, they are working to keep their company visible among their colleagues.
In addition, executives are also becoming more visible to the public via social networking sites. According to a recent NFI Research study, executives are embracing LinkedIn, blogs and Facebook for business purposes. In fact, 86 percent of surveyed executives from large companies were utilizing LinkedIn.
As we enter into 2010, one can only assume that this trend towards increased visibility will continue as markets are tighter and more competitive, and there is less money to go around.
What events will you be participating in during 2010?